How the Try Before You Buy Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can handle their Return Volume Strategically (#289)
The "Try Before You Buy" model is revolutionizing online retail by addressing customer uncertainty and boosting conversion rates. This approach, where customers can try products at home before committing to a purchase, drastically reduces perceived risk and offers a competitive edge over traditional e-commerce models reliant on free shipping and returns which no longer drive significant value.
Key takeaways
Implement a 'Try Before You Buy' (TBYB) program to significantly increase conversion rates (50-500% lift within TBYB funnels) by removing upfront payment barriers.
Control return volume strategically within your TBYB program by capping the number of items customers can try and adjusting trial periods (7-30 days).
Focus on product categories where "try before you buy" is particularly impactful, such as apparel, beauty, fragrances, home goods, footwear, and jewelry, where tactile or fit experiences are crucial.
Integrate TBYB with existing return flows (e.g., Loop Returns, Happy Returns) for seamless processing and to differentiate TBYB orders for tracking and analysis.
Utilize TBYB as a powerful customer-centric strategy to convert high-quality traffic without resorting to discounts, directly addressing fundamental purchase uncertainties.
In this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.com Topics discussed in this episode: How "try before you buy" impacts the ecommerce worldWhat's the value in giving online shoppers a trial period for ordered productsHow does the "try before you buy" model impact conversion ratesWhat measures are implemented to remind shoppers ...
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Implement a 'Try Before You Buy' (TBYB) program to significantly increase conversion rates (50-500% lift within TBYB funnels) by removing upfront payment barriers.
What does this episode say about customer experience?
Control return volume strategically within your TBYB program by capping the number of items customers can try and adjusting trial periods (7-30 days).
What does this episode say about e-commerce strategy?
Focus on product categories where "try before you buy" is particularly impactful, such as apparel, beauty, fragrances, home goods, footwear, and jewelry, where tactile or fit experiences are crucial.
What does this episode say about returns management?
Integrate TBYB with existing return flows (e.g., Loop Returns, Happy Returns) for seamless processing and to differentiate TBYB orders for tracking and analysis.
What does this episode say about conversion rate optimization?
Utilize TBYB as a powerful customer-centric strategy to convert high-quality traffic without resorting to discounts, directly addressing fundamental purchase uncertainties.
