How the Try Before You Buy Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can handle their Return Volume Strategically (#289)
This episode reveals how a "try before you buy" (TBYB) model can revolutionize conversion rates and customer satisfaction for Shopify brands. Benjamin Davis, CEO of trynow.com, explains how allowing customers to trial products risk-free at home eliminates purchase uncertainty, a major barrier to online sales. This strategy is presented as the next evolution in online retail, surpassing traditional free shipping and returns by addressing the fundamental reason shoppers hesitate.
Key takeaways
Implement a 'try before you buy' model to significantly reduce customer uncertainty and boost conversion rates, especially for products best experienced in person (e.g., apparel, fragrances).
Leverage TBYB to open up new, high-converting funnels that can see conversion rate lifts of 50% to 500% compared to traditional purchase paths.
Integrate TBYB with existing return flows and utilize automated email/SMS notifications to guide customers through the trial period and minimize forgotten returns.
Start with a phased rollout for TBYB, initially capping it at 5% or less of overall order volume to gather shopper feedback and refine the program gradually.
Recognize that while CRO best practices optimize the shopping experience, TBYB acts as a 'master switch' to overcome fundamental uncertainties that A/B testing and discounts alone cannot solve.
In this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.com Topics discussed in this episode: How "try before you buy" impacts the ecommerce worldWhat's the value in giving online shoppers a trial period for ordered productsHow does the "try before you buy" model impact conversion ratesWhat measures are implemented to remind shoppers ...
Implement a 'try before you buy' model to significantly reduce customer uncertainty and boost conversion rates, especially for products best experienced in person (e.g., apparel, fragrances).
What does this episode say about conversion & cro?
Leverage TBYB to open up new, high-converting funnels that can see conversion rate lifts of 50% to 500% compared to traditional purchase paths.
What does this episode say about customer retention?
Integrate TBYB with existing return flows and utilize automated email/SMS notifications to guide customers through the trial period and minimize forgotten returns.
What does this episode say about shopify & ecommerce platforms?
Start with a phased rollout for TBYB, initially capping it at 5% or less of overall order volume to gather shopper feedback and refine the program gradually.
What does this episode say about dtc strategy?
Recognize that while CRO best practices optimize the shopping experience, TBYB acts as a 'master switch' to overcome fundamental uncertainties that A/B testing and discounts alone cannot solve.
