This episode reveals how "Try Before You Buy" (TBYB) models, exemplified by Try With Mirror, are driving significant growth for ecommerce brands. By allowing customers to sample products at home before committing to a purchase, brands are seeing a median 39% increase in Average Order Value (AOV), higher conversion rates, and reduced cart abandonment, particularly among first-time buyers. The model prioritizes customer experience, reducing purchase friction and building confidence in online shopping.
Key takeaways
Implement a 'Try Before You Buy' (TBYB) model to significantly boost AOV; featured brands saw a median 39% increase by allowing customers to try multiple items before purchasing.
Leverage TBYB to convert first-time customers more effectively; some brands using Try With Mirror see over 90% of TBYB orders coming from new customers.
Integrate TBYB into abandoned cart flows as an alternative to discounts, allowing customers to experience products at home and increasing conversion without margin erosion.
Customize trial periods based on product type (e.g., 3 days for fashion, longer for skincare) to optimize for both customer satisfaction and efficient inventory management.
Explore expanding TBYB to an omnichannel strategy, integrating with POS for in-store customers to try items at home before committing to a purchase.
Use TBYB to reduce return damage by offering shorter trial periods, as customers are less likely to damage items during a brief at-home trial compared to extended return windows.
Free SEO Audit Here Want to be featured on the podcast? Apply hereWhat if your customers could try your products before they buy—without killing your margins?In this episode, Ryan Martin sits down with returning guest Peter Ceredig-Evans, co-founder of Try With Mirra, to unpack how their “Try Before You Buy” solution is driving an average of 39% increase in AOV, reducing returns, and converting first-time visitors into loyal customers.From fashion to skincare, Try With Mirra is changing the game for Aussie eCommerce brands, offering a premium customer experience without discounts. Pete also drops an exclusive on their upcoming Try With Mirra app, which could be the “Uber Eats for fashion.”Whether you're scaling or stuck in the discount trap, this is a must-listen episode packed with data, insights, and actionable strategies.
What does this episode say about conversion & cro?
Implement a 'Try Before You Buy' (TBYB) model to significantly boost AOV; featured brands saw a median 39% increase by allowing customers to try multiple items before purchasing.
What does this episode say about customer retention?
Leverage TBYB to convert first-time customers more effectively; some brands using Try With Mirror see over 90% of TBYB orders coming from new customers.
What does this episode say about product & merchandising?
Integrate TBYB into abandoned cart flows as an alternative to discounts, allowing customers to experience products at home and increasing conversion without margin erosion.
What does this episode say about retail & omnichannel?
Customize trial periods based on product type (e.g., 3 days for fashion, longer for skincare) to optimize for both customer satisfaction and efficient inventory management.
What does this episode say about conversion & cro?
Explore expanding TBYB to an omnichannel strategy, integrating with POS for in-store customers to try items at home before committing to a purchase.
