Top-Of-Funnel Marketing

Answer

This episode explores full-funnel Amazon advertising, with a heavy emphasis on Top-of-Funnel (TOFU) strategies to drive growth and brand awareness.

Source: Building a full-funnel advertising strategy to drive growth on Amazon on eCommerce Nurse Podcast.

Top episodes

1. 1. Building a full-funnel advertising strategy to drive growth on Amazon

   eCommerce Nurse Podcast

   This episode explores full-funnel Amazon advertising, with a heavy emphasis on Top-of-Funnel (TOFU) strategies to drive growth and brand awareness.

2. 2. Seller Skills - 3 Steps to Build an Audience Off Amazon / Drive External Traffic to Amazon Products with Paul Easton

   Actualize Freedom

   Paul Easton shares techniques for building an audience and driving external traffic by focusing on the top and middle of the marketing funnel.

3. 3. S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank

   Down To Chat

   Sean Frank (CEO of The Ridge) discusses scaling to 9 figures, specifically covering top-of-funnel measurement, attribution, and brand vs. performance marketing.

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