This episode provides a tactical three-step guide for Amazon sellers to reduce reliance on Amazon's internal traffic by building an audience off-platform. Paul Easton outlines how to leverage existing sales to capture customer information and nurture those relationships, leading to a more resilient and profitable ecommerce business.
Key takeaways
Implement product inserts with compelling incentives (e.g., extended warranties, gift card giveaways) to drive customers off-Amazon for email opt-ins.
Set up a basic email marketing automation system using platforms like Mailchimp (free tier) to collect customer emails via landing pages linked from product inserts.
Explore using ManyChat or Facebook Messenger as advanced tools to further diversify customer touchpoints and potentially for retargeting or direct sales.
Diversify traffic sources to mitigate risks associated with relying solely on Amazon's platform and algorithms.
Own your customer list to build direct relationships, announce new products, offer exclusive deals, and drive repeat purchases.
Relying on Amazon as your only traffic source is scary and dangerous.Paul Easton shares why building your own store is NOT the first step, and what you should be focusing on first to diversify your Amazon traffic. Step 1: Product InsertsYou design them quickly in Canva using pre-made templates. Depending on the product, different incentives will have the best conversion rate.Warranties work really well for some products, but make little sense for others. Or entering to win a $200 gift card every month can work really well. Step 2: Setup Email Marketing AutomationThe most basic way is to setup a free Mailchimp account, and just use the template landing page for email opt in from your Amazon product inserts.For a more robust system, Danny uses Active Campaign, but it's more expensive and only makes sense if you have a larger list. Step 3: Should You Use Manychat / Facebook Messenger? Reach Out to Paul: https://PaulEaston.com
Frequently asked about this episode
What does this episode say about audience building?
Implement product inserts with compelling incentives (e.g., extended warranties, gift card giveaways) to drive customers off-Amazon for email opt-ins.
What does this episode say about customer retention?
Set up a basic email marketing automation system using platforms like Mailchimp (free tier) to collect customer emails via landing pages linked from product inserts.
What does this episode say about e-commerce growth?
Explore using ManyChat or Facebook Messenger as advanced tools to further diversify customer touchpoints and potentially for retargeting or direct sales.
What does this episode say about traffic diversification?
Diversify traffic sources to mitigate risks associated with relying solely on Amazon's platform and algorithms.
What does this episode say about audience building?
Own your customer list to build direct relationships, announce new products, offer exclusive deals, and drive repeat purchases.
