This episode dissects building an effective Amazon DSP strategy for ecommerce businesses. It emphasizes moving beyond basic ads to a full-funnel approach, leveraging Amazon DSP to target customers at every stage from awareness to conversion, ultimately driving measurable growth.
Key takeaways
Implement video ads on Fire TV, Twitch, and Prime Video for top-of-funnel (awareness) targeting based on lifestyle, demographics, or in-market categories.
Utilize retargeting campaigns for mid-funnel (consideration) to re-engage shoppers who have viewed product detail pages or visited external websites.
Tailor ad messaging and creative specifically for each funnels stage to maximize impact and influence purchase decisions.
Leverage Amazon DSP's comprehensive targeting capabilities to reach users across various platforms based on their interests, behaviors, and buying intent.
In this podcast episode, we talk about the importance of building a full-funnel Amazon Advertising strategy when driving growth on Amazon. We have special guest Benedict Turner, DSP Account Manager at Perpetua. Benedict started his career in advertising around 6 years ago and has since been involved in a meteoric rise to understanding how businesses promote themselves in several environments. Beginning his advertising career at The Telegraph and later The New York Times, his exposure to the b...
Frequently asked about this episode
What does this episode say about amazon advertising?
Implement video ads on Fire TV, Twitch, and Prime Video for top-of-funnel (awareness) targeting based on lifestyle, demographics, or in-market categories.
What does this episode say about customer journey?
Utilize retargeting campaigns for mid-funnel (consideration) to re-engage shoppers who have viewed product detail pages or visited external websites.
What does this episode say about full-funnel marketing?
Tailor ad messaging and creative specifically for each funnels stage to maximize impact and influence purchase decisions.
What does this episode say about amazon advertising?
Leverage Amazon DSP's comprehensive targeting capabilities to reach users across various platforms based on their interests, behaviors, and buying intent.
