Statistical Significance In Testing

Answer

Adam Kitain discusses the "testing mindset" and defines statistical significance ("STAT SIG") for listeners, explaining its role in e-commerce optimization.

Source: Big Swings vs. Small Wins: Embracing the Testing Mindset | Adam Kitain | Intelligems | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Big Swings vs. Small Wins: Embracing the Testing Mindset | Adam Kitain | Intelligems | Bonus Episode

   Honest Ecommerce

   Adam Kitain discusses the "testing mindset" and defines statistical significance ("STAT SIG") for listeners, explaining its role in e-commerce optimization.

2. 2. Bonus Episode: Big Swings vs. Small Wins: Embracing the Testing Mindset with Adam Kitain

   Honest Ecommerce

   A bonus episode deep-diving into statistical significance and how to incorporate it into business decision-making and test analysis.

3. 3. How To Optimize Your Ecommerce Store With A/B Testing — Yi Hung Lin | What A/B Tests To Run In Shopify, Why A/B Testing Is A Proven Growth Method, What Test Length Works Best, Why Most Tests Won’t Beat The Control, Why Code Cleanup Matters (#395)

   Ecommerce Coffee Break

   Yi Hung Lin breaks down A/B testing on Shopify, including test length and how much data is required to reach statistical significance.

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