Adam Kitain explains the concept of 'Stat Sig' and how brands should use it to optimize conversion and profits without getting lost in the 'nerdy' details.
Adam Kitain explains the concept of 'Stat Sig' and how brands should use it to optimize conversion and profits without getting lost in the 'nerdy' details.
This episode focuses on the testing mindset, balancing creative swings with analytical rigor, and how to incorporate statistical significance into CRO decisions.
Kurt Elster discusses the realities of split testing, including the pitfalls of ending tests too early even after reaching statistical significance.