Alex McEachern from Intelligems joins the show to discuss growth testing, debunking myths about statistical significance and how to properly scale testing for ecommerce brands.
Alex McEachern from Intelligems joins the show to discuss growth testing, debunking myths about statistical significance and how to properly scale testing for ecommerce brands.
Adam Kitain (CTO of Intelligems) breaks down the 'testing mindset,' specifically defining statistical significance and how to use it to balance big swings with small wins.
Andrew Faris outlines strategies for DTC growth in 2026, including a deep dive into avoiding statistical bias and the proper methodology for hypothesis-driven testing.