This episode cuts through the noise around conversion rate optimization (CRO), emphasizing that true profit optimization in ecommerce goes beyond just conversion rate. It highlights the importance of A/B testing beyond traditional content, extending to pricing, shipping thresholds, and discounts, using tools like Intelligems to drive higher revenue and profit per visitor rather than merely boosting conversion percentages.
Key takeaways
Focus on revenue per visitor (conversion rate x AOV) and profit per visitor, not just conversion rate, to understand the true impact of your CRO efforts.
A/B test product prices, shipping thresholds, and discounts, as these can have a tremendous impact on profitability, often more than content changes alone.
Embrace test failures and non-winning results as learning opportunities to quickly iterate and inform future strategies.
Prioritize landing page optimization, especially for high-traffic pages, as most customers make decisions very quickly on their first visit.
Trust data over intuition; even small price changes can significantly impact conversion and AOV, defying initial expectations.
On this bonus episode of Honest Ecommerce, we have Adam Kitain. Adam is the CTO and Cofounder of Intelligems, helping e-commerce brands optimize conversion and profits.
We talk about adopting a testing mindset, balancing creativity and analytics in a CRO, iterating quickly after test failures, and so much more!
Frequently asked about this episode
What does this episode say about conversion & cro?
Focus on revenue per visitor (conversion rate x AOV) and profit per visitor, not just conversion rate, to understand the true impact of your CRO efforts.
What does this episode say about analytics & attribution?
A/B test product prices, shipping thresholds, and discounts, as these can have a tremendous impact on profitability, often more than content changes alone.
What does this episode say about product & merchandising?
Embrace test failures and non-winning results as learning opportunities to quickly iterate and inform future strategies.
What does this episode say about conversion & cro?
Prioritize landing page optimization, especially for high-traffic pages, as most customers make decisions very quickly on their first visit.
What does this episode say about conversion & cro?
Trust data over intuition; even small price changes can significantly impact conversion and AOV, defying initial expectations.
