Phillip Raub explores how b8ta's RaaS model reimagines the physical store as a platform for discovery and data for digital-native brands.
Phillip Raub explores how b8ta's RaaS model reimagines the physical store as a platform for discovery and data for digital-native brands.
Vibhu Norby, founder of b8ta, explains the software-powered brick-and-mortar model often cited as the pioneer of RaaS.
Sandra Makarem discusses the evolution of multi-brand retail and the shift toward offering retail capabilities as a service.