B8ta’s founder and CEO, Vibhu Norby, discusses transforming retail with a "Retail-as-a-Service" model. This episode reveals how b8ta creates immersive experiences for discovering new tech products and empowers brands with data-driven physical retail, ideal for ecommerce operators looking to integrate innovative offline strategies into their customer acquisition and product launch efforts.
Key takeaways
B8ta's 'Retail-as-a-Service' model allows brands to gain a physical presence without the overhead of traditional retail, enabling direct product interaction and data collection from in-store experiences.
Experiential retail, as demonstrated by b8ta, is crucial for new technology products, allowing customers to "try before they buy" and significantly enhancing the purchase journey.
Strategic partnerships with major retailers like Lowe's and Macy's can rapidly scale a novel retail concept and bring niche products to a mainstream audience, offering a blueprint for brand expansion.
Software integration into brick-and-mortar operations can optimize both customer experience and maker insights, providing valuable data on product engagement and performance in a physical setting.
The future of retail involves a seamless blend of online and offline, where physical stores become discovery hubs that complement ecommerce, rather than competing with it, by focusing on unique, interactive experiences.
EP139 - B8ta founder and CEO Vibhu Norby Vibhu Norby is the founder and CEO of b8ta. b8ta is a software-powered brick and mortar retailer designed to improve the customer and maker experience. They help people discover, try, and learn about new tech products while empowering makers with a simple retail-as-a-service model that puts them in control. In this interview, we cover Vibhu's background, how he came to the idea for B8ta, b8ta's retail partnerships (including Lowe's and Macy's), their unique marketplace dynamic, their experiential retail as a service offering, their recent fundraising success, and Vibhu's vision for the future of retail. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 139 of the Jason & Scot show was recorded on Wednesday, August 1, 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:26] Welcome to the Jason and Scott show. This is episode</sp
What does this episode say about retail & omnichannel?
B8ta's 'Retail-as-a-Service' model allows brands to gain a physical presence without the overhead of traditional retail, enabling direct product interaction and data collection from in-store experiences.
What does this episode say about brand & content?
Experiential retail, as demonstrated by b8ta, is crucial for new technology products, allowing customers to "try before they buy" and significantly enhancing the purchase journey.
What does this episode say about founder & leadership?
Strategic partnerships with major retailers like Lowe's and Macy's can rapidly scale a novel retail concept and bring niche products to a mainstream audience, offering a blueprint for brand expansion.
What does this episode say about retail & omnichannel?
Software integration into brick-and-mortar operations can optimize both customer experience and maker insights, providing valuable data on product engagement and performance in a physical setting.
What does this episode say about retail & omnichannel?
The future of retail involves a seamless blend of online and offline, where physical stores become discovery hubs that complement ecommerce, rather than competing with it, by focusing on unique, interactive experiences.
