Paola Pugliese of Frette discusses heritage luxury and how the 'quiet luxury' trend discourse impacts brand activations and strategy.
Paola Pugliese of Frette discusses heritage luxury and how the 'quiet luxury' trend discourse impacts brand activations and strategy.
Discusses the potential launch of a quiet luxury brand by Kylie Jenner and the trend's broader impact on the fashion industry.
A look at how Veja fits into the 'quiet luxury' trend through its premium casual aesthetic and supply chain-focused marketing.