Michael Erickson Facchin, CEO of Ad Badger, discusses essential PPC metrics, bid management techniques, and negative keyword strategies for high returns.
Michael Erickson Facchin, CEO of Ad Badger, discusses essential PPC metrics, bid management techniques, and negative keyword strategies for high returns.
Bradley Sutton shares how to manage 200 PPC campaigns efficiently using software, addressing the balance between self-management and outsourcing to agencies.
John Berggren from Acquco shares winning PPC strategies focused on budget allocation, management, and measuring performance across portfolio brands.