This episode reveals how to master Amazon PPC by efficiently managing 200+ campaigns in just 10 minutes weekly using Helium 10’s Adtomic tool. Learn Bradley Sutton’s strategies for campaign structure, automated keyword harvesting, negative keyword implementation, and ACoS-based bid optimization to maximize profitability and reclaim your time.
Key takeaways
Implement a structured campaign grouping strategy where auto and broad campaigns act as "keyword harvesting" mechanisms, funneling successful keywords into exact match campaigns for precise targeting.
Utilize automated rules within tools like Adtomic to transfer high-performing keywords from research campaigns (broad/auto) to exact match campaigns based on predefined criteria (e.g., at least two orders and ACoS under 30%).
Set up negative keyword automation to eliminate wasted spend by identifying and negating search terms with high clicks/spend and zero sales. Customize thresholds (e.g., 15 clicks or $5 spend with no sales) to suit your risk tolerance.
Leverage AI-powered bidding strategies that target a specific ACoS (e.g., 20%) while setting bid min/max limits to prevent overspending on individual keywords or targets.
Conduct weekly audits of PPC suggestions from your automation tool, focusing on AI bid adjustments and keyword harvesting/negation, allowing for quick approval or modification to maintain campaign efficiency.
Today, Bradley is going to show you how he is managing his 200 Amazon PPC campaigns in only 10 minutes a week using Adtomic, plus answer all the questions you guys submitted.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Implement a structured campaign grouping strategy where auto and broad campaigns act as "keyword harvesting" mechanisms, funneling successful keywords into exact match campaigns for precise targeting.
What does this episode say about paid acquisition?
Utilize automated rules within tools like Adtomic to transfer high-performing keywords from research campaigns (broad/auto) to exact match campaigns based on predefined criteria (e.g., at least two orders and ACoS under 30%).
What does this episode say about ai & automation?
Set up negative keyword automation to eliminate wasted spend by identifying and negating search terms with high clicks/spend and zero sales. Customize thresholds (e.g., 15 clicks or $5 spend with no sales) to suit your risk tolerance.
What does this episode say about amazon & marketplaces?
Leverage AI-powered bidding strategies that target a specific ACoS (e.g., 20%) while setting bid min/max limits to prevent overspending on individual keywords or targets.
What does this episode say about amazon & marketplaces?
Conduct weekly audits of PPC suggestions from your automation tool, focusing on AI bid adjustments and keyword harvesting/negation, allowing for quick approval or modification to maintain campaign efficiency.
