This episode provides 10 actionable strategies for Amazon sellers to drastically reduce wasteful PPC spending and maximize ad efficiency, particularly crucial around high-competition periods like Prime Day. It emphasizes that rather than just increasing ad spend, optimizing existing campaigns through smart targeting, bidding, and keyword strategies is key to improving ROAS and conversion rates for more profitable sales.
In this episode, Dave shows 10 ways you can reduce stupid PPC Spend and maximise efficiency just in time for Prime Day. Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today! Prime Day 2023 saw people spend up to $12.9bn alone. Obviously, everyone wants a piece of the pie. You can expect competitors to increase their ad spend 2x or even 3x more just for the possibility of more sales. To prepare for this year's Prime Day, there are some ways you can maximise the efficiency of your ad spend. However what these sellers fail to notice is that it's all about maximising efficiency of your running ads. That's why my partner-in-crime, Dave Bryant, is on the podcast today to talk about the 10 ways you can maximise your efficiency and reduce ad spend. Timestamps 00:00 - Introduction and Sponsor 01:28 - Topic: Reducing PPC Spend on Amazon 03:51 - Optimizing Targeting Options in Auto Campaigns 05:16 - Optimizing Targeting Options in Manual Campaigns 07:37 - Using Dynamic Bids Down Only and Avoiding Broad Match 10:30 - Avoiding Ads in Other Countries and Turning Off Sponsored Display 13:52 - Unclicking Expanded Product Targeting and Using Exact Match 17:44 - Conclusion and Call to Action The Big Takeaways Increasing conversion rates can lower ad costs and improve ROAS. Turn off loose match targeting in auto campaigns and optimize targeting options in manual campaigns. Use dynamic bids down only and be cautious with broad match keywords. Don't let Ama