Nathan Barry and Steve Chou discuss building massive online followings, specifically contrasting owned media (email, websites) against rented platforms like social media.
Nathan Barry and Steve Chou discuss building massive online followings, specifically contrasting owned media (email, websites) against rented platforms like social media.
Explores why building an independent audience matters more as traditional media declines, focusing on email lists and direct sales to ensure business ownership.
Focuses on building a brand outside of Amazon by leveraging owned media assets like email lists and independent websites to gain control over customer data.