Owned Media Strategy

Answer

Explores building a content flywheel that transitions from paid to organic channels, a core pillar of owned media strategy.

Source: Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic on Marketing Operators.

Top episodes

1. 1. Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic

   Marketing Operators

   Explores building a content flywheel that transitions from paid to organic channels, a core pillar of owned media strategy.

2. 2. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   Covers the playbooks for diversifying marketing channels and identifying the incremental value of different media investments.

3. 3. How Halfdays Turned Community into a Growth Engine - with CEO Ariana Ferwerda

   Marketing Operators

   Focuses on community-building as a growth engine, a primary form of owned media for modern DTC brands.

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