Ep 42: SEVEN Figures WITHOUT Instagram or Facebook: Molly Borman, JustNips
DTC Podcast · with Molly Borman · October 22, 2020 · 54 min
Summary
This episode reveals how JustNips achieved seven-figure revenue without relying on Instagram or Facebook ads, a critical lesson for DTC brands facing platform restrictions or seeking diversified growth. Molly Borman introduces "The Iceberg" strategy, focusing on under-the-surface marketing efforts like word-of-mouth, PR, and community building, offering a blueprint for resilient and sustainable growth beyond paid social.
Key takeaways
Leverage "The Iceberg" strategy by investing in word-of-mouth, grassroots community building, and PR to create sustainable growth independent of paid social media.
Cultivate authenticity and compelling storytelling to effectively pitch your brand to the press and build a genuine connection with your audience.
Avoid blindly funneling marketing budgets into Facebook ads; instead, diversify your channels and focus on comprehensive strategies that build brand equity and customer loyalty.
Prioritize customer experience and attention to detail as primary marketing tools to drive organic growth and strong customer relationships.
Actively seek out alternative marketing channels such as affiliate programs, SEO, and strategic partnerships to mitigate risks associated with over-reliance on a single platform.
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🤗 Hey y'all!
This pod with Molly Borman from JustNips For All was a lot of fun and filled with high-value topics that we don’t often talk about on DTC. Check it out. As marketers, our first impulse is to buy ads to grow our business. For many of us, this approach has worked wonders. But what if you couldn’t advertise on social media at all?
Meet the indomitable Molly Boorman, founder and CEO of Just Nips Fake Nipples, the fastest growing breast cancer nipple accessory on the market, and author of The Instagram Iceberg, a #1 New Release on Amazon. After Instagram’s restrictive policies resulted in Just Nips being removed from the platform, Molly pivoted to a social media free strategy and is pioneering what she calls “The Iceberg.”
The Iceberg is everything other than social media that goes on under the surface to make your business grow. Molly’s path found her scaling her company with attention to detail, word of mouth, PR, community and more. Listen for Molly’s “marketing epiphany” and other impactful insights in the pod: 📦 The power of word of mouth, grassroots community building, and the shift to hyper-locality 📦 The necessity of authenticity and storytelling and how to sell your story to the press 📦 Why dumping your money into Facebook ads (blindly) is never the answer 📦 Experiences of a first-time founder, and a temperature check on the entrepreneurial climate
Listen to the full pod for Molly’s Just Nips journey, along with her titillating takes, tips, and refreshing approach to socials. Subscribe to DTC Newsletter - https://dtcnews.link/signup
A
Leverage "The Iceberg" strategy by investing in word-of-mouth, grassroots community building, and PR to create sustainable growth independent of paid social media.
What does this episode say about brand & content?
Cultivate authenticity and compelling storytelling to effectively pitch your brand to the press and build a genuine connection with your audience.
What does this episode say about organic & seo?
Avoid blindly funneling marketing budgets into Facebook ads; instead, diversify your channels and focus on comprehensive strategies that build brand equity and customer loyalty.
What does this episode say about founder & leadership?
Prioritize customer experience and attention to detail as primary marketing tools to drive organic growth and strong customer relationships.
What does this episode say about dtc strategy?
Actively seek out alternative marketing channels such as affiliate programs, SEO, and strategic partnerships to mitigate risks associated with over-reliance on a single platform.
