Features Amazon advertising executives discussing the release of 'New to Brand' (NTB) metrics and consideration metrics at Amazon unBoxed 2023.
Features Amazon advertising executives discussing the release of 'New to Brand' (NTB) metrics and consideration metrics at Amazon unBoxed 2023.
Explores advanced Amazon PPC strategies, including a deep dive into the reporting section for Brand Metrics and future advertising tools like Amazon AMC.
A workshop-style episode on leveraging Amazon's Search Query Performance and Brand Metrics data to drive sales and split-test strategies.