Serious Sellers Podcast
· with Jeff Cohen, Anne Harrell, Miranda Chen
· October 28, 2023
· 48 min
Summary
This episode dives into the new releases from Amazon unBoxed 2023, focusing on how generative AI, Sponsored TV, and advanced ad tech are revolutionizing advertising on the platform. It provides crucial insights for Amazon sellers looking to leverage these innovations to enhance their advertising strategies, improve brand imagery, and reach new customer segments effectively.
Key takeaways
Amazon's generative AI can transform product images into full lifestyle visuals for Sponsored Brand Ads, significantly reducing the cost and complexity of creative asset generation. Leverage this to enhance your ad creatives.
Explore Amazon Sponsored TV to place ads on Prime Video and Freevee. While creative assets are needed, Amazon offers services to help produce them, opening up new, democratized video advertising channels.
Utilize Amazon Marketing Cloud (AMC) with lookalike audiences and templatized analytics to identify and target new customer segments, making advanced analytics more accessible.
Monitor new-to-brand metrics and leverage Amazon Marketing Stream and Rapid Retail Analytics for deeper insights into retail signals, optimizing your strategies for customer acquisition and growth.
Adtomic can help manage Amazon PPC campaigns efficiently, as highlighted by the host managing over 150 campaigns in just two hours a week. Investigate this tool to level up your PPC game without extensive time commitment.
In this episode, we’re joined by Amazon advertising executives to talk about all of the latest game-changing releases of Amazon unBoxed 2023.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Amazon's generative AI can transform product images into full lifestyle visuals for Sponsored Brand Ads, significantly reducing the cost and complexity of creative asset generation. Leverage this to enhance your ad creatives.
What does this episode say about paid acquisition?
Explore Amazon Sponsored TV to place ads on Prime Video and Freevee. While creative assets are needed, Amazon offers services to help produce them, opening up new, democratized video advertising channels.
What does this episode say about ai & automation?
Utilize Amazon Marketing Cloud (AMC) with lookalike audiences and templatized analytics to identify and target new customer segments, making advanced analytics more accessible.
What does this episode say about analytics & attribution?
Monitor new-to-brand metrics and leverage Amazon Marketing Stream and Rapid Retail Analytics for deeper insights into retail signals, optimizing your strategies for customer acquisition and growth.
What does this episode say about amazon & marketplaces?
Adtomic can help manage Amazon PPC campaigns efficiently, as highlighted by the host managing over 150 campaigns in just two hours a week. Investigate this tool to level up your PPC game without extensive time commitment.
