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Paid social expert David Herrmann joins the hosts to discuss media buying strategies, testing new channels, and managing creative diversity in ad accounts.

Source: E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing on Marketing Operators.

Top episodes

1. 1. E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing

   Marketing Operators

   Paid social expert David Herrmann joins the hosts to discuss media buying strategies, testing new channels, and managing creative diversity in ad accounts.

2. 2. Ep 289: Three quick Meta Ads test to lower your cost per action (by as much as 46%!!!) (AKNF)

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   A tactical session on Meta Ads tests designed to lower CPA, featuring insights from Pilothouse's social technical directors.

3. 3. Ep 323: Meta Ads Test Results (Cost Cap vs. Bid Cap + Custom Catalog Images for 20% ROAS lift) | AKNF

   DTC Podcast

   This episode breaks down technical Meta Ads test results and focuses on actionable essential information for Shopify merchants to boost sales.

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