Ep 289: Three quick Meta Ads test to lower your cost per action (by as much as 46%!!!) (AKNF)
DTC Podcast · with Cam and Taylor · March 24, 2023 · 17 min
Summary
This episode dives into three specific Meta Ads tests conducted by Pilothouse, revealing actionable strategies to significantly reduce Cost Per Acquisition (CPA). Learn how dark posting versus branded content, URL inclusion in ad copy, and "adjective spamming" can dramatically improve your ad performance, potentially lowering CPA by up to 46%. This is a must-listen for ecommerce operators looking to optimize their paid social spend.
Key takeaways
Test dark posting against branded content to identify the most cost-effective ad delivery method for your specific campaigns, as results can vary significantly.
Always include a URL directly in your ad copy to provide a clear and immediate call to action, which Pilothouse's tests show can lower CPA.
Experiment with 'adjective spamming' in your ad copy to catch user attention and improve engagement, a tactic that has proven effective in Pilothouse's Meta Ads tests.
Implement rigorous 'Pod tests' with dedicated ad spend ($5,000+) and strict parameters to gather statistically significant data on ad performance optimizations.
Focus on identifying specific, data-backed tactics to reduce CPA rather than relying on general best practices, as demonstrated by the potential 46% CPA reduction from these tests.
Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast. Today we're talking with Cam and Taylor, Pilothouse's Socials Technical Director to talk about the Pod tests that his team has been running across multiple accounts.
Pod tests are hypotheses that get set up with strict parameters and five figures of ad spend to determine the best ways to lower your CPA. Dark Posting vs. Branded Content checked the box Adding a URL to your ad copy Adjective Spamming in ad copy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
What does this episode say about paid acquisition?
Test dark posting against branded content to identify the most cost-effective ad delivery method for your specific campaigns, as results can vary significantly.
What does this episode say about dtc strategy?
Always include a URL directly in your ad copy to provide a clear and immediate call to action, which Pilothouse's tests show can lower CPA.
What does this episode say about analytics & attribution?
Experiment with 'adjective spamming' in your ad copy to catch user attention and improve engagement, a tactic that has proven effective in Pilothouse's Meta Ads tests.
What does this episode say about paid acquisition?
Implement rigorous 'Pod tests' with dedicated ad spend ($5,000+) and strict parameters to gather statistically significant data on ad performance optimizations.
What does this episode say about paid acquisition?
Focus on identifying specific, data-backed tactics to reduce CPA rather than relying on general best practices, as demonstrated by the potential 46% CPA reduction from these tests.
