Ep 323: Meta Ads Test Results (Cost Cap vs. Bid Cap + Custom Catalog Images for 20% ROAS lift) | AKNF
DTC Podcast · with Taylor · July 21, 2023 · 26 min
Summary
This episode reveals statistically significant Meta Ads test results from Pilothouse, offering ecommerce operators actionable strategies to boost ROAS. Key findings include the superior performance of Bid Cap over Cost Cap bidding and a remarkable 20%+ ROAS lift achieved by using custom frames within catalog ads. Operators will learn how to optimize their Meta ad spend for greater efficiency and higher returns.
Key takeaways
Prioritize Bid Cap over Cost Cap bidding strategies on Meta Ads for better overall performance, based on Pilothouse's rigorous testing.
Implement custom frames within your Meta Catalog Ads and Dynamic Product Ads (DPAs) to achieve an average ROAS lift of 20% or more.
Test specific callouts within your custom catalog ad frames to further enhance DPA performance, leading to measurable gains in ROAS and CTR.
Understand the trade-offs between "Highest Volume" and "Cost Cap" bidding; use Highest Volume for greater reach and Cost Cap when efficiency is the primary goal.
Embrace continuous, statistically significant A/B testing in your Meta Ads to uncover new best practices and optimize campaign performance effectively.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're going deep on Meta Ads testing with Taylor from Pilothouse. Taylor's unique position of Socials Technical Director allows him to conduct high volume, statistically significant hold out tests that seek to build on our book of best practices for scaling Meta Ads. On today's testing list: Cost Cap vs. Bid Cap (Bid Cap edges out Cost Cap)
Highest Volume vs Cost Cap (Toss up, but better volume with HV, and better efficiency with CC)
Catalog Ads with Custom Frames (Custom Frames raised ROAS 20%+) Get after it with this knowledge in hand! Timestamps:
00:00 - Introduction
04:30 - Bid Cap vs. Cost Cap: Performance Analysis
13:20 - Custom Frames for Catalog Ads: Impact and Results
19:30 - Testing Callouts in Custom Frames for DPA Campaigns
22:10 - Results of Custom Frame DPA Campaigns: ROAS and CTR Gains Hashtags: #FacebookAds #FacebookMarketing #FacebookAdvertising #ROAS #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
What does this episode say about paid acquisition?
Prioritize Bid Cap over Cost Cap bidding strategies on Meta Ads for better overall performance, based on Pilothouse's rigorous testing.
What does this episode say about analytics & attribution?
Implement custom frames within your Meta Catalog Ads and Dynamic Product Ads (DPAs) to achieve an average ROAS lift of 20% or more.
What does this episode say about conversion & cro?
Test specific callouts within your custom catalog ad frames to further enhance DPA performance, leading to measurable gains in ROAS and CTR.
What does this episode say about paid acquisition?
Understand the trade-offs between "Highest Volume" and "Cost Cap" bidding; use Highest Volume for greater reach and Cost Cap when efficiency is the primary goal.
What does this episode say about paid acquisition?
Embrace continuous, statistically significant A/B testing in your Meta Ads to uncover new best practices and optimize campaign performance effectively.
