Rabah Rahil and AJ Orbach discuss how to solve iOS 14 attribution issues using Triple Whale, focusing on blended ROAS and signal loss.
Rabah Rahil and AJ Orbach discuss how to solve iOS 14 attribution issues using Triple Whale, focusing on blended ROAS and signal loss.
Leo Ebbert discusses blended traffic mistakes and the tremendous impact iOS 14 had on attribution, forcing platforms like Facebook to model conversions.
Cody Wittig and Taylor Lagasse discuss influencer marketing and how iOS 14 tracking opt-outs have changed visibility and attribution for brands.