This episode dives into advanced influencer marketing strategies beyond simple pay-per-post, focusing on building long-term relationships and maximizing ROI. It addresses crucial questions around equity deals, platform selection for sales generation, B2B applications, and the often-overlooked impact of strong unboxing experiences, all while navigating the post-iOS 14 attribution landscape.
Key takeaways
Consider brand equity or revenue share deals with influencers who have consistently proven their value through affiliate programs and content creation. These are not entry-level partnerships but a progression for top performers.
Prioritize Instagram and TikTok for influencer marketing due to their content variety and viral potential; for guaranteed content deliverables and strong sales expectations, invest in YouTube creators.
Even for B2B, influencer marketing is applicable. Instead of just digital offers, send creative physical products that strongly represent your brand or service to initiate engagement.
Invest in an exceptional unboxing experience for products sent to influencers. This not only increases the likelihood of them posting but also strengthens the overall brand impression and fosters a long-term relationship.
Understand that iOS 14 has significantly impacted attribution visibility, making it harder to track direct sales from influencer campaigns. Focus on building strong relationships and measuring other engagement metrics instead of solely relying on last-click attribution.
Listen in as we answer rapid-fire questions that are common in influencer marketing & marketing in general
[01:59] Q1: What about rev share or brand equity deals?
[06:10] Q2: What Platform should I be on? Should I expect sales?
[08:52] Q3: Does Influencer marketing apply to B2B?
[10:57] Q4: Unboxing experiences: why are they so important?
[12:44] Q5: What has iOS14 done to influencer marketing?
[15:21] Q6: Favorite influencer marketing tools/software?
[17:49] Q7: Tool to examine if influencers' metrics are not compromised
[20:14] Q8: Should an influencer be independent or signed up with an agency?
[21:59] Q9: How to find the true cost of a creator
[23:25] Q10: What's the right method to choose influencers to work with?
Cody Wittick: Twitter
Taylor Lagace: Twitter
Frequently asked about this episode
What does this episode say about influencer & creator?
Consider brand equity or revenue share deals with influencers who have consistently proven their value through affiliate programs and content creation. These are not entry-level partnerships but a progression for top performers.
What does this episode say about paid acquisition?
Prioritize Instagram and TikTok for influencer marketing due to their content variety and viral potential; for guaranteed content deliverables and strong sales expectations, invest in YouTube creators.
What does this episode say about analytics & attribution?
Even for B2B, influencer marketing is applicable. Instead of just digital offers, send creative physical products that strongly represent your brand or service to initiate engagement.
What does this episode say about brand & content?
Invest in an exceptional unboxing experience for products sent to influencers. This not only increases the likelihood of them posting but also strengthens the overall brand impression and fosters a long-term relationship.
What does this episode say about influencer & creator?
Understand that iOS 14 has significantly impacted attribution visibility, making it harder to track direct sales from influencer campaigns. Focus on building strong relationships and measuring other engagement metrics instead of solely relying on last-click attribution.
