This episode tackles the critical post-iOS 14 attribution challenge, explaining how brands can regain lost visibility in their ad performance. It highlights the shortcomings of platform-specific attribution like Facebook and introduces Triple Whale as a vital tool for comprehensive, blended ROAS tracking. Ecommerce operators will learn how to navigate privacy changes and make data-driven decisions to optimize their ad spend.
Key takeaways
Implement blended ROAS tracking to understand the true health of your business, especially with diminished platform-specific attribution data.
Utilize solutions like Triple Whale to regain granular visibility into customer journeys and channel overlap, which is crucial for optimizing ad spend in a post-iOS 14 world.
Prioritize understanding the forecasting calculator within attribution tools to better manage inventory and align ad spend with product availability.
Actively compare different attribution models to identify misalignments and gain a more accurate understanding of marketing effectiveness.
Recognize that inventory management directly influences effective paid ad spend, making comprehensive data essential for strategic decisions.
In This Conversation We Discuss: [00:00] Intro[01:41] How AJ used to run ads before Triple Whale[02:52] The health of your business depends on blended ROAS[03:23] Clarification about IOS 14[03:46] Performance degraded because FB lacks customer info[04:08] What made the FB platform better[04:42] FB is challenging to run for brands[05:41] Why AJ founded an attribution company[06:10] Triple Whale tries to provide the lost visibility from FB[06:32] The Triple Whale Pixel is not yet the be-all, end-all[07:33] What is Pixel and why does your business need it?[08:36] Why is Triple Whale different from Facebook?[10:06] The Pixel is good but not simple[10:45] How Electric Eye uses Triple Whale[11:20] The Forecasting Calculator[13:00] ROAS, CPA, and AOV on the Summary Page[15:16] The Triple Whale Pixel[15:46] Taking advantage of the Channel Overlap[17:00] Inventory management dictates paid ad spend[18:39] Client compatibility through Triple Whale[19:19] The misalignment in attribution causes distrust[20:47] How Facebook can get away with messy attribution[21:37] Attribution Model Comparison[23:01] Other features that are coming to Triple Whale[23:54] The Customer Journey feature[24:24] Web domain shenanigans[24:45] Triple Whale’s Mobile App[25:56] What differentiates Electric Eye from other agencies[27:16] Electric Eye’s Brand Scaling Framework[28:18] Scaling is achieved through harmony in teamsResources:Subscribe to Honest Ecommerce on YoutubeElectric Eye provides Shopify-powered
What does this episode say about paid acquisition?
Implement blended ROAS tracking to understand the true health of your business, especially with diminished platform-specific attribution data.
What does this episode say about analytics & attribution?
Utilize solutions like Triple Whale to regain granular visibility into customer journeys and channel overlap, which is crucial for optimizing ad spend in a post-iOS 14 world.
What does this episode say about dtc strategy?
Prioritize understanding the forecasting calculator within attribution tools to better manage inventory and align ad spend with product availability.
What does this episode say about paid acquisition?
Actively compare different attribution models to identify misalignments and gain a more accurate understanding of marketing effectiveness.
What does this episode say about paid acquisition?
Recognize that inventory management directly influences effective paid ad spend, making comprehensive data essential for strategic decisions.
