In-Housing Marketing

Answer

Cody Plofker, CMO of Jones Road Beauty, discusses their marketing operations and compares in-house vs. agency models for scaling a major DTC brand.

Source: S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC on Limited Supply.

Top episodes

1. 1. S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC

   Limited Supply

   Cody Plofker, CMO of Jones Road Beauty, discusses their marketing operations and compares in-house vs. agency models for scaling a major DTC brand.

2. 2. Northwestern Mutual’s Aditi Gokhale: ' I’m not a big believer in outsourcing everything to agencies'

   Modern Retail Podcast

   Northwestern Mutual’s CMO explains her philosophy against outsourcing everything to agencies and how she built an internal brand transformation plan.

3. 3. S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)

   Limited Supply

   Jared Brody (Resident/Ashley Furniture) discusses building and leading high-performing marketing teams and operations for massive scale.

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