In-Housing Marketing

Answer

Cody Plofker, CMO of Jones Road Beauty, explains the marketing operations and strategies behind doubling их Black Friday sales.

Source: S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC on Limited Supply.

Top episodes

1. 1. S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC

   Limited Supply

   Cody Plofker, CMO of Jones Road Beauty, explains the marketing operations and strategies behind doubling их Black Friday sales.

2. 2. Northwestern Mutual’s Aditi Gokhale: ' I’m not a big believer in outsourcing everything to agencies'

   Modern Retail Podcast

   Northwestern Mutual’s CMO discusses her approach to brand transformation and her strong preference for in-housing marketing rather than outsourcing to agencies.

3. 3. S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)

   Limited Supply

   Jared Brody, EVP at Resident + Ashley Furniture, shares insights on building and leading internal marketing teams to drive explosive growth in the furniture industry.

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