S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)
Limited Supply
· with Jared Brody
· September 17, 2025
· 44 min
Summary
This episode features Jared Brody, EVP Marketing at Resident and Ashley Furniture, who shares strategies for driving explosive growth for large brands in the competitive mattress and furniture industries. He discusses transitioning from traditional to digital marketing, building an in-house agency, optimizing media spend to link online ads to in-store sales, and leveraging AI for predictive analytics and creative generation. This is a must-listen for DTC operators looking to scale marketing efforts and improve attribution across online and offline channels.
Key takeaways
Implement an in-house agency model to gain greater control over creative, improve operational efficiency, and optimize media spending, fostering data-driven decisions and rapid execution.
Develop robust methodologies and technologies to attribute online advertising spend to actual in-store sales, effectively bridging the gap between digital campaigns and physical retail outcomes.
Utilize AI for both predictive analytics to parse complex data and for creative generation to augment marketing processes.
Strategically plan and execute marketing campaigns for major sales events like Black Friday and Cyber Monday to maximize impact during peak periods.
Embrace agility, data intelligence, and creative innovation as core pillars for achieving high-growth and maintaining market leadership in dynamic retail environments.
What does it take to sell millions of mattresses and furniture pieces while reinventing how big brands market online?
Nik sits down with Jared Brody, the marketing leader driving explosive growth at Resident and Ashley Home. Jared traces his path from old-school direct marketing to managing massive ad budgets and leading a team that thrives on data, creativity, and speed.
He shares how he created an in-house agency for Ashley and improved media spending. Jared also breaks down how his team links online ads to real store sales and gets ready for big events like Black Friday.
And, how does he leverage AI? Turns out, you can use it to parse predictions and for creative generation.
Whether you’re new to DTC or a seasoned pro, this episode is for YOU.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
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Frequently asked about this episode
What does this episode say about paid acquisition?
Implement an in-house agency model to gain greater control over creative, improve operational efficiency, and optimize media spending, fostering data-driven decisions and rapid execution.
What does this episode say about retail & omnichannel?
Develop robust methodologies and technologies to attribute online advertising spend to actual in-store sales, effectively bridging the gap between digital campaigns and physical retail outcomes.
What does this episode say about ai & automation?
Utilize AI for both predictive analytics to parse complex data and for creative generation to augment marketing processes.
What does this episode say about founder & leadership?
Strategically plan and execute marketing campaigns for major sales events like Black Friday and Cyber Monday to maximize impact during peak periods.
What does this episode say about paid acquisition?
Embrace agility, data intelligence, and creative innovation as core pillars for achieving high-growth and maintaining market leadership in dynamic retail environments.
