Explores the instability created for businesses as Google shifts from being a search engine to a platform that competes with its own ecosystem.
Explores the instability created for businesses as Google shifts from being a search engine to a platform that competes with its own ecosystem.
Analyzes the impact of Google's 2023/2024 updates on smaller websites and the rise of Reddit and big brands in search results.
Nilay Patel and Mia Sato discuss why Google Search feels less useful and how relentless SEO has shaped the current search landscape.