Google's September 2023 update has drastically reshaped the organic search landscape, causing significant traffic declines for many ecommerce and affiliate sites. This episode unpacks how the rise of Reddit in search results challenges traditional blog marketing and forces a reevaluation of content strategies for maintaining online visibility and traffic.
Key takeaways
Google's September 2023 update led to a 20-80% decline in organic views for many content sites, including affiliate websites, signaling a major shift in search ranking priorities.
Reddit is increasingly dominating Google search results for a wide variety of keywords, displacing traditional content and affiliate sites.
Ecommerce operators need to adapt their content strategies beyond traditional blog marketing to account for Google's preference towards larger, established platforms and the rising prominence of community-driven content.
Self-promotion on platforms like Reddit requires careful navigation of community guidelines to avoid negative perceptions and ensure effective reach.
The episode prompts a re-evaluation of content monetization strategies in light of diminished organic traffic from Google, pushing businesses to explore diversified traffic acquisition channels.
In this episode, Mike and Dave evaluate the impact of Google's September 2023 Update on EcomCrew's and other websites, and talk about the new challenges that have popped up because of this update. Ever since September 2023, ranking on Google as an affiliate site has been harder than ever. We've seen websites (including ours) decline in organic views from 20% to 80%, while Reddit has started to rank for every keyword. If Google continue towards this trend of giving big websites all the ranking juice, what happens to affiliate websites? And by extension, what does that mean for all digital media outlets? Dave and I discuss all these topics and more in this episode. Here are some timestamps to help you along. Timestamps 00:00 - Introduction 01:26 - Economies of Scale and Content Sites 04:20 - Google's Helpful Update and Content Sites 08:07 - The Rise of Reddit 19:29 - Challenges of Self-Promotion on Reddit 23:36 - The Future of Content Sites and Digital Media 24:06 - Conclusion As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. Thanks for listening! Until next time, happy selling!
Frequently asked about this episode
What does this episode say about organic & seo?
Google's September 2023 update led to a 20-80% decline in organic views for many content sites, including affiliate websites, signaling a major shift in search ranking priorities.
What does this episode say about brand & content?
Reddit is increasingly dominating Google search results for a wide variety of keywords, displacing traditional content and affiliate sites.
What does this episode say about organic & seo?
Ecommerce operators need to adapt their content strategies beyond traditional blog marketing to account for Google's preference towards larger, established platforms and the rising prominence of community-driven content.
What does this episode say about organic & seo?
Self-promotion on platforms like Reddit requires careful navigation of community guidelines to avoid negative perceptions and ensure effective reach.
What does this episode say about organic & seo?
The episode prompts a re-evaluation of content monetization strategies in light of diminished organic traffic from Google, pushing businesses to explore diversified traffic acquisition channels.
