Google Search has become degraded due to relentless SEO tactics and the proliferation of low-quality, AI-generated content. This episode dissects how SEO has shaped the web, the industries it created, and Google's struggle to combat spam and maintain search quality amidst the rise of AI. Ecommerce operators need to understand these dynamics to navigate visibility strategies and content creation in a changing search landscape.
If you’ve been listening to Decoder or the Vergecast for a while, you know that I am obsessed with Google Search, the web, and how both of those things might change in the age of AI. But to really understand how something might change, you have to step back and understand what it is right now. So today I’m talking with Verge platforms reporter Mia Sato about Google Search, the industries it’s created, and more importantly, how relentless search engine optimization, or SEO, has utterly changed the web in its image. Mia and I really dug into this to explain why search results are so terrible now, what Google is trying to do about it, and why this is such an important issue for the future of the internet. Links: How Google is killing independent sites like ours — HouseFresh How Google perfected the web — The Verge The people who ruined the internet — The Verge A storefront for robots — The Verge The end of the Googleverse — The Verge The unsettling scourge of obituary spam — The Verge What happens when Google Search doesn’t have the answers? — The Verge The AI takeover of Google Search starts now — The Verge AI is killing the old web, and the new web struggles to be born — The Verge Google is starting to squash more spam and AI in search results — The Verge Ethics Statement — The Verge Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices