Google Cookie Deprecation

Answer

Explores the impact of the 'cookiepocalypse' and the shift from third-party data to zero-party data for brands preparing for a cookieless future.

Source: Bye Bye, Third Party Data Tracking (feat. Ben Parr, President and Co-Founder of Octane AI) on Future Commerce.

Top episodes

1. 1. Bye Bye, Third Party Data Tracking (feat. Ben Parr, President and Co-Founder of Octane AI)

   Future Commerce

   Explores the impact of the 'cookiepocalypse' and the shift from third-party data to zero-party data for brands preparing for a cookieless future.

2. 2. BONUS: AdRoll Bakes Up A Solution to the 3rd Party Cookie-pocalypse

   DTC Podcast

   Focuses on Google's timeline for ending third-party cookies in Chrome and how AdRoll is developing solutions for the cookie-pocalypse.

3. 3. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Discusses measurement myths in eCommerce, highlighting how current ROAS numbers in Google and Meta are inaccurate due to tracking limitations.

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