FRIDAY REWIND: How Snaffling Pig's Revenue DOUBLED In 1 Year!

Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · with George Wells · October 17, 2025 · 41 min

Summary

Snaffling Pig, a snack brand, doubled its revenue in a year by focusing on an emotive, humorous brand identity, even for a product like pork scratchings. The head of marketing, George Wells, emphasizes the importance of infusing this playful tone across all customer touchpoints, from packaging to transactional emails, to build a strong connection with customers. This episode offers valuable insights into how direct-to-consumer (DTC) brands can differentiate themselves and achieve rapid growth by prioritizing brand building and customer experience.

Key takeaways

• Inject humor and personality into all customer touchpoints, including transactional emails, to create memorable experiences and foster customer loyalty.
• Focus on a strong brand ethos that resonates emotionally with your target audience, even for niche or seemingly unglamorous products.
• Leverage omnichannel retail by being available in diverse locations (pubs, supermarkets, gift shops, online) while maintaining a consistent brand identity.
• Embrace the advantages of being a nimble, smaller brand to quickly adapt strategies and differentiate from larger competitors.
• Prioritize direct impact in marketing roles by fostering an environment where decisions visibly influence brand growth, leading to higher job satisfaction and better results.

Themes

Topics covered

Episode description

This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig.We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since!In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues to evolve in this ever-changing market.Nick and George dive into the secret sauce behind success, how to tell if your branding really works, Dragon’s Den, the must-follow rule for growth, strategies for customer retention, and the apps you can’t live without.Snaffling Pig: https://www.snafflingpig.co.uk/ Reach out to George here: https://www.bigme.uk/ Key takeaways:0:00 Introduction to Shopify Growth Strategies3:20 About George7:11 The Story Of Snaffling Pig10:14 What is the secret sauce?15:06 How Do You Know If Your Branding Is Working?21:24 The Most Memorable Thing You've Seen24:34 The Rule For Growth You Can't Afford To Ignore31:27 How Do You Retain Customers?36:15 Apps You Can’t Live Without41:49 What’s to comeEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reco

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Frequently asked about this episode

What does this episode say about brand & content?

Inject humor and personality into all customer touchpoints, including transactional emails, to create memorable experiences and foster customer loyalty.

What does this episode say about dtc strategy?

Focus on a strong brand ethos that resonates emotionally with your target audience, even for niche or seemingly unglamorous products.

What does this episode say about email & sms?

Leverage omnichannel retail by being available in diverse locations (pubs, supermarkets, gift shops, online) while maintaining a consistent brand identity.

What does this episode say about retail & omnichannel?

Embrace the advantages of being a nimble, smaller brand to quickly adapt strategies and differentiate from larger competitors.

What does this episode say about brand & content?

Prioritize direct impact in marketing roles by fostering an environment where decisions visibly influence brand growth, leading to higher job satisfaction and better results.

Listen

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