BONUS: AdRoll Bakes Up A Solution to the 3rd Party Cookie-pocalypse
DTC Podcast · with Lizzie Chapman · June 15, 2022 · 35 min
Summary
The "cookie-pocalypse" is coming in 2023, and savvy DTC brands need to prepare for a future without third-party cookies. This episode breaks down what the deprecation of cookies means for retargeting, conversion tracking, and personalized advertising. AdRoll's VP of Partnerships, Lizzie Chapman, reveals solutions like their email tool, which leverages first-party data for significant conversion rate gains, providing a roadmap for adapting your ad strategies in a privacy-first world.
Key takeaways
Understand Google's Privacy Sandbox initiatives (Topics API, FLEDGE/Protected Audience API) as potential cookie replacements, and analyze their limitations and effectiveness for your DTC brand's targeting strategies.
Leverage AdRoll's email tool to utilize first-party data for effective retargeting and audience matching on ad platforms, aiming for significant conversion rate improvements.
Prioritize building robust first-party data assets (email lists, CRM data, loyalty programs) to mitigate the impact of third-party cookie deprecation and maintain effective customer targeting.
Adapt your data collection and advertising strategies, focusing on privacy-safe methods, contextual advertising, and transparent consent management platforms (CMPs).
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Today we’re rolling with Lizzie Chapman, VP of Partnerships at Adroll.
Get started with Adroll ➝ https://adroll.com
Today’s cast is a deep dive into the coming third-party cookie-pocalypse in 2023 when Chrome has promised to fully end all 3rd party cookies for tracking. What exactly is a cookie, and what happens when they go away? A review of what Google is doing to replace cookies for audience targeting and retargeting How Adroll’s email tool allows for massive gains in conversion rate I’m feeling hungry already, on with the show….
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What does this episode say about paid acquisition?
Understand Google's Privacy Sandbox initiatives (Topics API, FLEDGE/Protected Audience API) as potential cookie replacements, and analyze their limitations and effectiveness for your DTC brand's targeting strategies.
What does this episode say about email & sms?
Leverage AdRoll's email tool to utilize first-party data for effective retargeting and audience matching on ad platforms, aiming for significant conversion rate improvements.
What does this episode say about analytics & attribution?
Prioritize building robust first-party data assets (email lists, CRM data, loyalty programs) to mitigate the impact of third-party cookie deprecation and maintain effective customer targeting.
What does this episode say about dtc strategy?
Adapt your data collection and advertising strategies, focusing on privacy-safe methods, contextual advertising, and transparent consent management platforms (CMPs).
