Aaron Zagha (Newton Baby) explains how to use geolift tests and incrementality to understand true attribution before scaling spend.
Aaron Zagha (Newton Baby) explains how to use geolift tests and incrementality to understand true attribution before scaling spend.
The CTC team discusses building their own incrementality testing platform specifically to facilitate geo holdout tests.
An in-depth look at marketing measurement, featuring a dedicated segment on Geo Lift studies and how to operationalize incrementality testing.