Fashion Brand Strategy

Answer

Danielle Alalu discusses her strategy to grow Derek Lam 10 Crosby's revenue by 70%, focusing on brand positioning and retail expansion.

Source: How Danielle Alalu plans to grow Derek Lam 10 Crosby’s sales by 70% in 3 years on The Glossy Podcast.

Top episodes

1. 1. How Danielle Alalu plans to grow Derek Lam 10 Crosby’s sales by 70% in 3 years

   The Glossy Podcast

   Danielle Alalu discusses her strategy to grow Derek Lam 10 Crosby's revenue by 70%, focusing on brand positioning and retail expansion.

2. 2. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Filson's head of strategy discusses evolving a heritage brand through durability, tradition, and specific brand archetypes.

3. 3. New York Fashion Week Edition: Designer Christian Cowan on embracing ‘the hustle and strategy behind growing a brand that survives’

   The Glossy Podcast

   Christian Cowan explores the strategic planning and brand development necessary to build a lasting presence in the fashion industry.

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