Fashion Brand Strategy

Answer

Neil Morgan discusses the evolution of Filson, focusing on heritage brand strategy, durability, and brand archetypes in the fashion industry.

Source: Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand on The Glossy Podcast.

Top episodes

1. 1. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Neil Morgan discusses the evolution of Filson, focusing on heritage brand strategy, durability, and brand archetypes in the fashion industry.

2. 2. 'Skipped a few steps': Erin and Sara Foster on leaning into their fashion opportunity

   The Glossy Podcast

   Erin and Sara Foster discuss building a fashion brand, focusing on differentiation strategies and scaling a new label in a saturated market.

3. 3. Elwood Clothing’s Justin Saul: ‘Learning the manufacturing side of the business first was a blessing’

   The Glossy Podcast

   Justin Saul discusses the strategic overhaul of Elwood Clothing, focusing on brand transformation and the manufacturing side of the fashion business.

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