Fashion Brand Strategy

Answer

Neil Morgan, head of strategy at Filson, discusses the evolution and strategic positioning of the iconic American heritage brand.

Source: Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand on The Glossy Podcast.

Top episodes

1. 1. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Neil Morgan, head of strategy at Filson, discusses the evolution and strategic positioning of the iconic American heritage brand.

2. 2. Elwood Clothing’s Justin Saul: ‘Learning the manufacturing side of the business first was a blessing’

   The Glossy Podcast

   Justin Saul discusses the strategic transformation and identity overhaul of Elwood Clothing, moving from skate culture to loungewear.

3. 3. New York Fashion Week Edition: Designer Christian Cowan on embracing ‘the hustle and strategy behind growing a brand that survives’

   The Glossy Podcast

   Designer Christian Cowan explores the 'hustle and strategy' behind building a fashion brand that survives beyond initial hype.

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