Fashion Brand Strategy

Answer

Justin Saul discusses Elwood Clothing's transformation, focusing on manufacturing knowledge and strategic brand overhauls to build a lasting streetwear presence.

Source: Elwood Clothing’s Justin Saul: ‘Learning the manufacturing side of the business first was a blessing’ on The Glossy Podcast.

Top episodes

1. 1. Elwood Clothing’s Justin Saul: ‘Learning the manufacturing side of the business first was a blessing’

   The Glossy Podcast

   Justin Saul discusses Elwood Clothing's transformation, focusing on manufacturing knowledge and strategic brand overhauls to build a lasting streetwear presence.

2. 2. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Filson’s head of strategy, Neil Morgan, explains how he evolved the American heritage brand while focusing on craftsmanship and authenticity.

3. 3. New York Fashion Week Edition: Designer Christian Cowan on embracing ‘the hustle and strategy behind growing a brand that survives’

   The Glossy Podcast

   Designer Christian Cowan talks about the strategic planning and distinct visual language necessary to grow a fashion brand that survives beyond initial hype.

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