Christian Cowan emphasizes that sustainable brand growth is key to unlocking greater creative freedom. He shares insights into the strategic "hustle" required to build a lasting fashion brand, highlighting the importance of commercial success in enabling ambitious artistic visions. This episode offers a designer's perspective on navigating the current fashion landscape and adapting to industry shifts.
Key takeaways
Focus on strategic business growth to enable larger creative visions, as commercial success is critical for funding ambitious projects.
Develop a 'hustle' mentality combined with a clear strategy to ensure brand survival and long-term viability in a competitive market.
Understand that rapid, 'meteoric rises' for designers are increasingly rare; sustained effort and adaptability are more crucial for career progression.
Leverage retail partnerships, like with Saks Fifth Avenue, as strategic avenues for brand visibility and commercial expansion.
A Central Saint Martins alum and one-time CFDA/Vogue Fashion Fund finalist, designer Christian Cowan founded his namesake brand in 2017 after Lady Gaga’s support thrust him into the spotlight. Today, the London native who now resides in NYC is well-known for his fun, attention-grabbing designs. They’ve been selling at retailers including Saks Fifth Avenue since Cowan became serious about growing the business.
“You’ve got to grow the business so you can do bigger and bolder creative ideas — it’s about being able to facilitate a bigger creative vision,” Cowan says on the Glossy Podcast. “I love the hustle and strategy behind growing a brand that survives.” Also on the podcast, Cowan discusses his New York Fashion Week Spring 2025 collection and stress-free approach to the corresponding show. He also shares his take on why “meteoric rises” of designers no longer happen in fashion. Throughout New York Fashion Week, from September 6-11, check back for more daily podcast episodes featuring influential fashion insiders, from editors to designers.
What does this episode say about founder & leadership?
Focus on strategic business growth to enable larger creative visions, as commercial success is critical for funding ambitious projects.
What does this episode say about brand & content?
Develop a 'hustle' mentality combined with a clear strategy to ensure brand survival and long-term viability in a competitive market.
What does this episode say about retail & omnichannel?
Understand that rapid, 'meteoric rises' for designers are increasingly rare; sustained effort and adaptability are more crucial for career progression.
What does this episode say about finance & fundraising?
Leverage retail partnerships, like with Saks Fifth Avenue, as strategic avenues for brand visibility and commercial expansion.
