Facebook Conversions Api

Answer

Grayson discusses the shift from on-platform metrics to utilizing the Conversions API (CAPI) for better attribution and spending decisions.

Source: Ep 189: AKNF - Are you still using Facebook's On Platform Metrics? (and when to SLAM SPEND) on DTC Podcast.

Top episodes

1. 1. Ep 189: AKNF - Are you still using Facebook's On Platform Metrics? (and when to SLAM SPEND)

   DTC Podcast

   Grayson discusses the shift from on-platform metrics to utilizing the Conversions API (CAPI) for better attribution and spending decisions.

2. 2. 62. How iOS14 Will Affect Your Facebook Ads & What to Do About it

   eCommerce Badassery

   This episode focuses on the iOS14 update's impact on Facebook Ads and specifically highlights implementing the Conversions API (CAPI) for server-side tracking.

3. 3. Ep 37: 🔪🚀28-Days Later, Conversion API, SnapChat and BFCM Prep

   DTC Podcast

   Focuses on Black Friday prep and technical Facebook Ad changes, specifically the implementation of the Conversion API (CAPI) and 28-day attribution windows.

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