Facebook Conversions Api

Answer

This tactical episode covers the shift to the Conversions API (CAPI) and the deprecation of the 28-day attribution window.

Source: Ep 37: 🔪🚀28-Days Later, Conversion API, SnapChat and BFCM Prep on DTC Podcast.

Top episodes

1. 1. Ep 37: 🔪🚀28-Days Later, Conversion API, SnapChat and BFCM Prep

   DTC Podcast

   This tactical episode covers the shift to the Conversions API (CAPI) and the deprecation of the 28-day attribution window.

2. 2. 391: Apple Destroyed Facebook Ads. Now What? With Nick Shackleford

   The My Wife Quit Her Job Podcast

   Nick Shackleford discusses the post-iOS14 landscape, focusing on CAPI integration and offline conversion uploads to recover lost data.

3. 3. 62. How iOS14 Will Affect Your Facebook Ads & What to Do About it

   eCommerce Badassery

   A guide on navigating Facebook ads after Apple's privacy updates, specifically highlighting server-side tracking via CAPI.

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