A tactical guide on how the iOS14 update affects tracking and why the Facebook Conversions API is the essential solution for server-side data.
A tactical guide on how the iOS14 update affects tracking and why the Facebook Conversions API is the essential solution for server-side data.
A brainstorm session covering the shift to server-side tracking (CAPI) and the deprecation of the 28-day conversion window.
Covers the phasing out of traditional browser pixels and the move toward platform integrations for conversion tracking.