62. How iOS14 Will Affect Your Facebook Ads & What to Do About it

eCommerce Badassery · June 1, 2021 · 24 min

Summary

The iOS14 update significantly impacts Facebook ads for e-commerce by limiting data tracking. This episode demystifies these changes, offering actionable strategies to adapt, maintain ad success, and effectively retarget customers. Learn how to leverage the Facebook Conversion API and UTM parameters to navigate the new privacy landscape.

Key takeaways

• Implement the Facebook Conversions API immediately for server-side tracking to bypass user opt-outs and improve data accuracy.
• Utilize UTM parameters in all Facebook ad URLs to accurately track campaign performance and traffic sources directly in your analytics.
• Verify your domain in Facebook Business Manager and prioritize your 8 most important conversion events to ensure stable ad performance and reporting under iOS14 limitations.
• Develop new retargeting strategies that rely more on first-party data (e.g., email lists) rather than solely on Facebook pixel data to mitigate tracking limitations.
• Adjust your reporting expectations, focusing on aggregated data and broader trends, as granular individual user action data will be less reliable and have reporting delays.

Themes

Topics covered

Episode description

iOS14 got you down? If you’ve been running Facebook ads for your eCommerce store or have been thinking about getting started, the latest iOS Apple update has probably got you stressed! The industry has been buzzing for a while, worrying that this was going to be the death of Facebook Ads. Yes, there are going to be some changes… and we are going to have to make some adjustments to our strategy and analysis, but it’s not going to be a digital marketing apocalypse. Tune into this week’s episode where I break down everything you need to know, including how to make sure you’re able to properly track the success of your ads. What You’ll Learn: What the iOS14 change REALLY means for you. How to get better data about your ads than Facebook can give you. How you can STILL retarget your customers even if they've opted out of tracking by Facebook. Links Mentioned How iOS14 Will Affect Facebook Ads https://www.facebook.com/business/help/331612538028890?id=428636648170202 Must-Do Steps for Facebook Ads and iOS14 - Your Ads Won’t Run if Don’t Update This https://www.facebook.com/business/help/721422165168355 Facebook Conversion API: https://www.facebook.com/business/news/how-conversions-api-gets-businesses-closer-to-customers Facebook Conversion API for Shopify https://www.facebook.com/business/m/conversions-api-shopify Shopify / Facebook Sales Channel & Conversion API: https://www.facebook.com/business/m/conversions-api-shopify WooCommerce / Facebook Plugin & Conversion API : https://www.facebook.com/business/m/conversions-api-woocommerce Using UTM Parameters on Facebook Ads https://www.facebook.com/business/help/1016122818401732 Episodes Mentioned Privacy Policy http://eCommerceBadassery.com/37 UTM Parameters http://eCommerceBadassery.com/50 Read the Full Transcript eCommerceBadassery.com/62 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuf

Related episodes

• #1085: The five biggest developments in Amazon reselling right now— Silent Sales Machine Radio
• Hint's Refreshed Positioning Taps Into Hydration as a Cultural Movement— Total Retail Talks
• Fix Your Listings First: The Amazon Growth Hack Nobody Talks About - Hymie Zebede— The eCom Ops Podcast
• #81: Using Story and AI to Grow Your Business (SUMMER REPLAY)— The StoryBrand Podcast
• Dr. Jill Lepore on why the AI backlash is vital for the future— Decoder with Nilay Patel
• Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & Stone— DTC Podcast

Frequently asked about this episode

What does this episode say about paid acquisition?

Implement the Facebook Conversions API immediately for server-side tracking to bypass user opt-outs and improve data accuracy.

What does this episode say about analytics & attribution?

Utilize UTM parameters in all Facebook ad URLs to accurately track campaign performance and traffic sources directly in your analytics.

What does this episode say about paid acquisition?

Verify your domain in Facebook Business Manager and prioritize your 8 most important conversion events to ensure stable ad performance and reporting under iOS14 limitations.

What does this episode say about paid acquisition?

Develop new retargeting strategies that rely more on first-party data (e.g., email lists) rather than solely on Facebook pixel data to mitigate tracking limitations.

What does this episode say about paid acquisition?

Adjust your reporting expectations, focusing on aggregated data and broader trends, as granular individual user action data will be less reliable and have reporting delays.

Listen

Listen on SpotifyListen on Apple PodcastsShow website