This episode dives into critical preparation strategies for Black Friday/Cyber Monday 2020, focusing on the implications of the 28-day conversion window deprecation for Facebook Ads. It offers actionable advice on leveraging the Conversion API with Shopify and optimizing Snapchat ads for top-of-funnel conversions. Essential listening for DTC brands looking to maximize their holiday season performance amidst evolving ad measurement landscapes.
Key takeaways
Prepare for BFCM by roadmapping offers and strategies now, recognizing a fully online Black Friday will require different tactics.
Understand the limitations of the Facebook Conversion API when integrated with Shopify to ensure accurate data capture and attribution.
Implement top-of-funnel Snapchat strategies to unlock conversion events and scale reach effectively.
Develop cohesive UGC mashup mechanics for ad creatives, focusing on compelling thumbnails and captions to improve performance.
Anticipate the impact of the 28-day conversion window deprecation on Facebook Ads and adjust measurement and budgeting accordingly, especially compared to Google Ads.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Join our Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020. In this 30 minute value rocket, we cover:
📦 UGC Mashup mechanics (thumbnails, captions, and workflows
📦 Fall out from 28-day Conversion Window deprecation (what will it mean for Facebook Ads v. Google Ads)
📦 Limitations of Server to Server + Conversion API + Shopify 📦 BFCM Preparations! Roadmapping offers and Strategy!
📦 Top of funnel strategies on SnapChat (Unlock your conversion events!)
📦 Black Friday goes 100% Online, what will it mean?
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
What does this episode say about paid acquisition?
Prepare for BFCM by roadmapping offers and strategies now, recognizing a fully online Black Friday will require different tactics.
What does this episode say about shopify & ecommerce platforms?
Understand the limitations of the Facebook Conversion API when integrated with Shopify to ensure accurate data capture and attribution.
What does this episode say about analytics & attribution?
Implement top-of-funnel Snapchat strategies to unlock conversion events and scale reach effectively.
What does this episode say about dtc strategy?
Develop cohesive UGC mashup mechanics for ad creatives, focusing on compelling thumbnails and captions to improve performance.
What does this episode say about paid acquisition?
Anticipate the impact of the 28-day conversion window deprecation on Facebook Ads and adjust measurement and budgeting accordingly, especially compared to Google Ads.
