Founder Edward Upton explains how to use server-side tracking to ensure accurate data for eCommerce sites, addressing common data gaps.
Founder Edward Upton explains how to use server-side tracking to ensure accurate data for eCommerce sites, addressing common data gaps.
Explores advanced strategies for tracking marketing campaigns, including server-side tagging and tools to improve Facebook Ad and influencer data.
Discusses accurate attribution and tracking challenges following major privacy changes like iOS 14.5, focusing on eCommerce success metrics.