In a post-iOS 14.5 world, accurately attributing ad account ROI has become a significant challenge for eCommerce businesses. This episode features the founders of Northbeam.io, who explain the impact of the Apple and Facebook privacy changes on digital advertising. Learn how to navigate the new landscape of data tracking and leverage intelligence platforms to make smarter, faster decisions, ultimately driving revenue growth.
Key takeaways
Understand the impact of iOS 14.5 on ad attribution and ROI for your eCommerce business.
Explore solutions like Northbeam.io to gain accurate eCommerce intelligence and improve decision-making in a privacy-focused advertising environment.
Learn about different types of data crucial for eCommerce performance tracking and the future of digital advertising measurement.
Implement strategies to improve ad account ROI despite current tracking limitations.
Discover how an attribution platform can help achieve significant revenue growth (Northbeam.io clients average 44% growth) by optimizing ad spend.
Unless you've been living under a rock, you've probably noticed that it's been a rough year for eCommerce. After the debacle that was the Apple and Facebook divorce, you are definitely not alone if you found the ax being taken to your ad account ROI. Joining me today are Austin Harrison and Grant Margerum, founders of Northbeam.io, the new standard for eCommerce intelligence and attribution. Listen in as we talk all about data, tracking, and what the heck happened between Apple and Facebook. You'll learn what you need to know about the different types of data, what the future of tracking looks like, and how Northbeam.io helps clients grow their revenue by an average of 44%—and allows them to make smarter, faster decisions. You can find show notes and more information by clicking here: https://bit.ly/3zZxJQU Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
