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27. Top 10 Mistakes & Misconceptions About eCommerce

eCommerce Badassery · September 29, 2020 · 30 min

Summary

This episode uncovers the top 10 universal mistakes and misconceptions hindering eCommerce businesses, from startups to multi-million dollar enterprises. Learn how to identify and rectify common pitfalls in areas like analytics, customer behavior, and financial management to unlock missed sales opportunities and achieve sustainable growth.

Key takeaways

Themes

founder & leadershipconversion & croanalytics & attributionemail & sms

Topics covered

ecommerce mistakesecommerce misconceptionsgoogle analytics setupecommerce trackingcustomer behavior insightsparadox of choiceemail marketing automationsecommerce seofinancial management for ecommercecustomer acquisition strategies

Episode description

After working with so many eCommerce entrepreneurs, talking to other service providers, coming from corporate, and hanging out in lots of eCommerce Facebook groups I’ve been seeing a lot of patterns when it comes to the trials and tribulations of eCommerce store owners. What I find the most interesting is that the mistakes and misconceptions are very much the same across every level of business. Whether you’re just getting started, or already doing multi 6 and 7 figures, I see these same issues coming up. Today I’m digging into the TOP 10 mistakes + misconceptions about running an eCommerce business. What You’ll Learn: The hardest part of running an eCommerce business The thing you might be doing that causing you to miss out on sales What Jam taught us about customer behavior Lots of other mistakes and misconceptions about eCommerce :) Episodes Mentioned Episode 02: How to Make Money with Email Marketing for eCommerce Episode 03: Make Money on Autopilot With These Must-Have Email Automations Episode 06: Why SEO Matters and How to Do It Episode 07: The #1 Reason You Can't Afford to Pay Yourself Episode 09: How to Get More Done in Less Time Episode 12. How to Get More Awareness & Visibility For Your eCommerce Store Episode 19: eCommerce Benchmarks to Gauge Your Success Episode 25: The Know, Like and Trust Factor Set Up Your Google Analytics Properly Don’t forget the second step of turning on eCommerce tracking Read More About the Jam Experiment The paradox of choice Read the Full Shownotes http://ecommercebadassery.com/top-10-mistakes-ecommerce/ Get the Badass Holiday Planning Guide! Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook!. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadass

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Frequently asked about this episode

What does this episode say about founder & leadership?
Properly set up Google Analytics with eCommerce tracking enabled to gain crucial insights into customer journeys and sales performance.
What does this episode say about conversion & cro?
Understand and apply principles of customer behavior, such as the paradox of choice, to optimize product offerings and checkout experiences.
What does this episode say about analytics & attribution?
Prioritize strong financial management to ensure sustainable profitability and the ability to compensate yourself as a founder.
What does this episode say about email & sms?
Leverage email marketing automations and SEO best practices to improve visibility, acquire customers, and drive sales.
What does this episode say about founder & leadership?
Focus on building the "know, like, and trust" factor with your audience to boost conversions and foster customer loyalty.

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