A dedicated deep dive into the 'Science of Send Time,' exploring exactly when and how often marketers should hit send to maximize revenue.
A dedicated deep dive into the 'Science of Send Time,' exploring exactly when and how often marketers should hit send to maximize revenue.
The Klaviyo data science team explains the philosophy and implementation of 'Smart Send Time' optimization within their platform.
Analysis of Black Friday strategies, specifically highlighting why email send times are a 'surprisingly overlooked' element of successful campaigns.