This episode debunks conventional wisdom around email send times and frequency, revealing that "best practices" are often misleading. It emphasizes leveraging data and testing to understand your unique audience and optimize email performance for maximum engagement and revenue, moving beyond generic advice to personalized retention strategies.
Key takeaways
Challenge generic "best send time" advice; instead, analyze your own audience data to identify optimal delivery windows specific to your subscribers.
Prioritize email frequency based on content value and audience engagement, rather than adhering to arbitrary limits. More valuable emails can mean more frequent sends.
Utilize A/B testing for send times, subject lines, and content to continuously refine your email strategy and improve open rates, click-through rates, and conversions.
Segment your audience and tailor send times and content to different groups to maximize relevance and engagement, moving away from a one-size-fits-all approach.
Focus on building an email program that drives tangible revenue, not just opens or clicks, by aligning send strategy with overall retention and LTV goals.
Most marketers obsess over what to send. But the smartest ones ask when.Because the same email at the wrong time? That’s not just bad luck—it’s lost revenue.In this week’s episode of Send It!, Jimmy and Chase dive into the overlooked power of timing in your email and SMS strategy. From send-day spikes to hour-by-hour heatmaps, we’re unpacking how to find your list’s prime time—and why timing alone could make a massive 30% difference in your revenue.You’ll get real brand stories, data-backed tips, and a practical playbook to test, optimize, and win more clicks (and cash) just by shifting your send time. If you’re not looking at the clock, you’re leaving money on the table.EP 32: The Science of Send Time: When —and How Often—to Hit SendHere's what we're diving into:- How to audit your last 90 days by send hour- Campaign vs. flow timing—what actually matters- SMS send-time rules (and what to avoid)- Segmenting by time zone and content type- Running simple send-time A/B tests- The 5-step send-time playbookThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email &
Challenge generic "best send time" advice; instead, analyze your own audience data to identify optimal delivery windows specific to your subscribers.
What does this episode say about customer retention?
Prioritize email frequency based on content value and audience engagement, rather than adhering to arbitrary limits. More valuable emails can mean more frequent sends.
What does this episode say about analytics & attribution?
Utilize A/B testing for send times, subject lines, and content to continuously refine your email strategy and improve open rates, click-through rates, and conversions.
What does this episode say about conversion & cro?
Segment your audience and tailor send times and content to different groups to maximize relevance and engagement, moving away from a one-size-fits-all approach.
What does this episode say about email & sms?
Focus on building an email program that drives tangible revenue, not just opens or clicks, by aligning send strategy with overall retention and LTV goals.
