This episode breaks down Klaviyo's latest features, offering ecommerce operators powerful new ways to automate and personalize customer communication. Key updates include enhanced flow reentry settings, advanced audience filtering for omnichannel campaigns, Instagram auto-replies for list growth, seamless international market catalog syncing for Shopify stores, and video embeds for mobile messages. The host also previews Klaviyo's new customer agent for coupon retrieval and geofencing capabilities for brick-and-mortar stores, highlighting how these tools can drive efficiency and conversion.
Key takeaways
Leverage Klaviyo's new flow reentry settings for segmented flows like reward point notifications or re-engaging inactive subscribers to automate follow-ups and reduce manual customer service inquiries.
Implement audience filters at the message level within Klaviyo's omnichannel campaigns to efficiently segment recipients for product launches and promotions, eliminating the need for separate exclusion segments.
Utilize Klaviyo's Instagram social auto-replies to streamline email list growth directly from DMs and comments, especially for early access or promotional campaigns, without users leaving the Instagram platform.
For Shopify stores selling internationally, immediately activate Klaviyo's local market catalog syncing to ensure accurate language, currency, pricing, and region-specific product URLs in emails and Customer Hub, avoiding catalog management complexities.
Explore Klaviyo's geofencing features if you have a brick-and-mortar store and a shopping app (e.g., Tapcart) to trigger location-based offers and follow-ups, but carefully assess the ROI of a shopping app if you don't already have one due to costs and effort involved.
If you feel like it’s been forever since Klaviyo made any major updates that actually affect how YOU run your eCommerce biz... you’re not wrong. But that just changed, friend.
In this episode, I’m diving into some of Klaviyo’s newest updates—including one that I’ve personally been asking for since before I started the podcast. (Spoiler alert: they finally f*cking listened.)
From growing your email list through Instagram DMs to simplifying international email campaigns and everything in between, we’re chatting all features that are actually worth knowing about and some you might want to ignore. What you'll learn: The flow setting I begged Klaviyo for… and how it changes everything
A new feature to help you grow your email list from Instagram followers
A must-have for International sellers on Shopify
A secret to simplify campaign set-up during launches and promos
Where video marketing meets mobile messaging
Why I’m cautiously optimistic about Klaviyo’s AI-driven send time optimization
The customer service tool that might just make coupon chaos a thing of the past
What geofencing really means and how to use it in your retail location (if at all) _______
Full Episode Show Notes
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Leverage Klaviyo's new flow reentry settings for segmented flows like reward point notifications or re-engaging inactive subscribers to automate follow-ups and reduce manual customer service inquiries.
What does this episode say about customer retention?
Implement audience filters at the message level within Klaviyo's omnichannel campaigns to efficiently segment recipients for product launches and promotions, eliminating the need for separate exclusion segments.
What does this episode say about ai & automation?
Utilize Klaviyo's Instagram social auto-replies to streamline email list growth directly from DMs and comments, especially for early access or promotional campaigns, without users leaving the Instagram platform.
What does this episode say about shopify & ecommerce platforms?
For Shopify stores selling internationally, immediately activate Klaviyo's local market catalog syncing to ensure accurate language, currency, pricing, and region-specific product URLs in emails and Customer Hub, avoiding catalog management complexities.
What does this episode say about email & sms?
Explore Klaviyo's geofencing features if you have a brick-and-mortar store and a shopping app (e.g., Tapcart) to trigger location-based offers and follow-ups, but carefully assess the ROI of a shopping app if you don't already have one due to costs and effort involved.
