E-Commerce Experimentation

Answer

Drew Marconi discusses building testing roadmaps that focus on real profit rather than just revenue, emphasizing a culture of experimentation.

Source: Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi on DTC Podcast.

Top episodes

1. 1. Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi

   DTC Podcast

   Drew Marconi discusses building testing roadmaps that focus on real profit rather than just revenue, emphasizing a culture of experimentation.

2. 2. Ecommerce: Powerful Split Tests Part 3

   Ecommerce: The Hammersley Brothers

   A recent deep dive into powerful split tests for e-commerce, covering engagement devices, cart changes, and behavioral psychology to influence user action.

3. 3. Incrementality Testing for Black Friday, Cyber Monday: What to Spend?

   Marketing Operators

   Industry experts discuss incrementality testing and A/B testing frameworks specifically designed for high-stakes e-commerce periods like Q4.

← Search again on AskThePods