Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi
DTC Podcast · with Drew Marconi · September 10, 2025 · 35 min
Summary
This episode challenges ecommerce operators to move beyond basic conversion rate optimization and prioritize profit per visitor. Drew Marconi of Intelligems explains how to strategically test pricing, shipping, and offers to maximize profitability, not just revenue. Learn how a robust testing roadmap and a culture of experimentation can drive significant financial impact.
Key takeaways
Shift your primary optimization metric from conversion rate/AOV to profit per visitor to capture true business impact by balancing AOV, margin, and conversion.
Implement a structured approach to price testing, even if you haven
Implement a structured approach to price testing, even if you haven't adjusted prices in years, by using intelligent tactics like straddle tests and dynamic discounts to avoid customer backlash.
Foster a company-wide culture of experimentation by securing VP-level buy-in and establishing regular testing meetings for consistent optimization.
Utilize real-world tactics for testing pricing, offers, and shipping, understanding how these "business levers" can be strategically manipulated for profit.
Prepare for the integration of agentic AI in testing, as it will soon automate ideation, execution, analysis, and rollout, significantly streamlining your optimization process.
Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Drew Marconi, Co-founder and CEO of Intelligems, to dig into the real way brands should be thinking about testing in 2025.Forget just optimizing for conversion rate or AOV. The smartest brands are now optimizing every site change—pricing, shipping, offers, content—for one thing: profit per visitor.Drew shares how Intelligems helps brands move beyond surface-level CRO and into truly strategic decision-making by treating pricing, shipping, and discounts as testable business levers.Stop guessing, start knowing. Install Intelligems for free: https://apps.shopify.com/intelligemsKey Insights:Why profit per visitor is more than conversion rate or revenueIt’s the only metric that balances AOV, margin, and conversion—and captures true business impact.What most brands get wrong about pricingMany haven't touched prices in years or are afraid to test them. Drew explains how to approach price testing without backlash.The roadmap to build a culture of experimentationFrom VP-level buy-in to weekly testing meetings, learn how the best teams are structured for consistent optimization.How to test pricing, offers, and shipping intelligentlyGet the real-world tactics behind straddle tests, dynamic discounts, and testing offer mechanisms.Agentic AI is coming to testingDrew breaks down how automated agents will soon handle ideation, test execution, analysis, and rollout—without human bottlenecks.If you’re still optimizing for revenue or conversion alone, this episode will change how you think about
What does this episode say about conversion & cro?
Shift your primary optimization metric from conversion rate/AOV to profit per visitor to capture true business impact by balancing AOV, margin, and conversion.
What does this episode say about ai & automation?
Implement a structured approach to price testing, even if you haven
What does this episode say about finance & fundraising?
Implement a structured approach to price testing, even if you haven't adjusted prices in years, by using intelligent tactics like straddle tests and dynamic discounts to avoid customer backlash.
What does this episode say about conversion & cro?
Foster a company-wide culture of experimentation by securing VP-level buy-in and establishing regular testing meetings for consistent optimization.
What does this episode say about conversion & cro?
Utilize real-world tactics for testing pricing, offers, and shipping, understanding how these "business levers" can be strategically manipulated for profit.
