Hosts break down email and SMS strategies for BFCM, focusing on customer journey mapping to optimize awareness-to-purchase paths.
Hosts break down email and SMS strategies for BFCM, focusing on customer journey mapping to optimize awareness-to-purchase paths.
Aleksandra Korczynska discusses optimizing the eCommerce customer journey, covering phases from awareness to advocacy and retention.
Focuses on quadrupling conversion rates by identifying friction points in the customer journey and using contrast testing for ads.