Ep 22: Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)
DTC Podcast · with Jacob Geary & Taylor Cain · July 17, 2020 · 34 min
Summary
This episode dives into the critical role of structured testing for DTC brands to achieve high-performing creatives and sales funnels. It offers practical strategies for rapidly iterating and identifying winning ad angles, landing pages, and content to quadruple conversion rates. Learn how to implement a systematic, data-driven approach to boost ad efficiency and drive sustainable growth.
Key takeaways
Implement a rapid iteration testing framework for ad creatives and presales content to quickly identify high-performing assets.
Prioritize project management for concurrent tests to maintain organization and prevent bottlenecks, especially when dealing with high testing volume.
Focus on key CRO metrics that serve as the biggest levers for performance improvement, understanding their ideal granularity for informed decision-making.
Leverage advanced tools or methodologies, like 'Rubix' discussed in the episode, for comprehensive sales funnel tracking and optimization.
Develop ad angles and landing pages based on continuous contrast testing to optimize conversion rates (up to 4X, as demonstrated by Pilothouse).
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It's true...testing is not the sexiest topic in digital marketing.
HOWEVER we at Pilothouse hold it to be self-evident that...
...Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.
Today we answer the questions:
🔵What are the structures and tools to use to find winners (angles, pages, ads) when you’re rapidly iterating
🔵What goes into project management when you’re testing so many things?
🔵What CRO metrics are your biggest levers in this process? 🔵What level of resolution is possible and optimal when it comes to CRO data
🔵What is Rubix and How Does it Change the Game for Tracking Funnels
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What does this episode say about conversion & cro?
Implement a rapid iteration testing framework for ad creatives and presales content to quickly identify high-performing assets.
What does this episode say about paid acquisition?
Prioritize project management for concurrent tests to maintain organization and prevent bottlenecks, especially when dealing with high testing volume.
What does this episode say about dtc strategy?
Focus on key CRO metrics that serve as the biggest levers for performance improvement, understanding their ideal granularity for informed decision-making.
What does this episode say about analytics & attribution?
Leverage advanced tools or methodologies, like 'Rubix' discussed in the episode, for comprehensive sales funnel tracking and optimization.
What does this episode say about conversion & cro?
Develop ad angles and landing pages based on continuous contrast testing to optimize conversion rates (up to 4X, as demonstrated by Pilothouse).
