Customer Data Capture

Answer

Explores how loyalty programs function as a primary tool for first and zero-party customer data capture in a cookie-less world.

Source: How Your Loyalty Program Can Unlock First- and Zero-Party Data on Retail Remix.

Top episodes

1. 1. How Your Loyalty Program Can Unlock First- and Zero-Party Data

   Retail Remix

   Explores how loyalty programs function as a primary tool for first and zero-party customer data capture in a cookie-less world.

2. 2. The Data-Driven Way to Win Customers’ Hearts

   Shopify Masters

   Google's chief strategist shares data-driven methods to win customers, focusing on effective and non-intrusive data collection.

3. 3. Lexer VP Retail - Nick Hinsley

   eCommerce Australia

   A deep dive into building a robust customer data strategy to understand shopper behavior and drive revenue.

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