Bonus: Boosting Email Revenue with Instant: How July Retargets Website Visitors and Drives 20% More Sales
DTC Podcast · with Liam Millward & Lachi Agnew · October 17, 2024 · 26 min
Summary
This episode reveals how high-end luggage brand July boosted incremental email revenue by 20% by using Instant to retarget anonymous website visitors with high purchase intent. Learn how to leverage shopper identification tools to convert window shoppers into buyers, optimize your email flows for non-consumable products, and ensure compliance with evolving email regulations, especially crucial for Q4.
Key takeaways
Implement a shopper identification tool like Instant to identify and retarget previously anonymous website visitors who show high purchase intent (e.g., cart abandonment, multiple visits).
A/B test your email retargeting strategies to quantify incremental revenue lifts; July achieved a 20% increase in email-driven revenue through this method.
Focus on intent-driven email messaging and minimize sends to optimize for Google compliance and avoid spam filters, particularly vital during high-volume periods like Q4.
Prioritize integration ease and speed when adopting new marketing technologies; Instant boasts a 3-day plug-and-play setup.
Develop tailored email flows for high-consideration, non-consumable products that address the longer sales cycle and emphasize winning the first purchase.
Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck sits down with Liam Millward from Instant and Lachi Agnew from July to explore how cutting-edge email retargeting is transforming the way DTC brands engage with customers. Try Instant.one ➝ https://www.instant.one/ July, a high-end luggage brand, faced a challenge—how to convert more visitors into buyers when their product isn’t consumable and relies heavily on winning the first purchase. That’s where Instant came in.
This conversation dives deep into how July used Instant’s shopper identification tool to send more targeted emails to previously anonymous visitors—leading to a 20% lift in incremental revenue through A/B testing. The episode also unpacks the technical differences between Instant and other data-focused tools.
Key insights:
How July tested Instant’s technology: A/B testing showed 20% more revenue from email flows.
High-intent targeting: Emails are only sent to visitors showing purchase intent (e.g., cart abandonment or multiple visits).
Low setup cost: Instant is plug-and-play, with integration completed in 3 days.
Staying compliant with Google rules: Minimal email sends with a focus on intent-driven messaging ensures compliance with stricter spam guidelines.
Competing in Q4: Why tools like Instant are essential for maximizing Q4 marketing budgets. Connect with Lachi and July: https://www.linkedin.com/in/lachi-agnew-2b495bb9/?originalSubdomain=au
Connect with Liam at Instant.one: <a href="https://www
Implement a shopper identification tool like Instant to identify and retarget previously anonymous website visitors who show high purchase intent (e.g., cart abandonment, multiple visits).
What does this episode say about conversion & cro?
A/B test your email retargeting strategies to quantify incremental revenue lifts; July achieved a 20% increase in email-driven revenue through this method.
What does this episode say about customer retention?
Focus on intent-driven email messaging and minimize sends to optimize for Google compliance and avoid spam filters, particularly vital during high-volume periods like Q4.
What does this episode say about dtc strategy?
Prioritize integration ease and speed when adopting new marketing technologies; Instant boasts a 3-day plug-and-play setup.
What does this episode say about email & sms?
Develop tailored email flows for high-consideration, non-consumable products that address the longer sales cycle and emphasize winning the first purchase.
