EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025

Send It! · with Chris Hall · January 7, 2025 · 45 min

Summary

This episode provides a comprehensive recap of 2024 email marketing trends and offers ten actionable predictions for 2025, focusing on strategies to drive revenue through retention. Ecommerce operators will gain insights into evolving email and SMS tactics, customer journey mapping, and campaign optimization to build a robust retention engine for their businesses.

Key takeaways

• Implement personalized email automations based on customer journey mapping to increase engagement and conversions, moving beyond generic sends.
• Leverage AI-powered tools for dynamic content generation and predictive analytics to optimize email timing and product recommendations.
• Focus on building a strong, engaged community through exclusive content and loyalty programs delivered via email and SMS.
• Diversify your email content strategy to include educational, entertaining, and value-driven messages, rather than solely promotional material.
• Prioritize data privacy and compliance in all email and SMS communications to maintain customer trust and avoid potential penalties.

Themes

Topics covered

Episode description

Hosts Jimmy Kim and Chase Dimond recap the standout moments from email and SMS marketing in 2024. From the most effective campaign strategies to the unexpected trends that shaped consumer behavior, they’re breaking down what worked and why. This episode also explores how AI is redefining personalization, the untapped potential of rich communication services (RCS), and how zero-party data is giving brands a competitive edge. Tune in as they share insights on navigating new privacy regulations, the rise of conversational marketing, and real-life examples of eCommerce brands turning these trends into tangible results. Whether you're looking to sharpen your 2025 strategy or catch up on the year’s biggest shifts, this episode is packed with actionable takeaways you won’t want to miss. Here's what we're diving into: Comcast's recent email changes and their implications. Omnisend’s 2024 data highlights, including ROI and engagement trends. Top-performing email automations and SMS campaigns. Predictions for 2025: AI's impact, RCS evolution, and unified email/SMS channels. The rising importance of deliverability skills and community building. How micro-messaging and post-purchase strategies are driving retention. EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025 ______ 01:59 Welcome to Send It 02:13 Hot Off the Press: Comcast Email Changes 03:29 Year of Email 2024 Recap 15:08 The Power of Email Automations 18:35 SMS Marketing Insights 21:03 Push Notifications: The Surprising Data 22:29 Campaigns vs. Automations: The Conversion Debate 25:23 Top 10 Predictions for 2025: AI and Retention Marketing 43:20 Conclusion and Upcoming Episodes ______ Thank you our friends at Omnisend and Appb

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Frequently asked about this episode

What does this episode say about email & sms?

Implement personalized email automations based on customer journey mapping to increase engagement and conversions, moving beyond generic sends.

What does this episode say about customer retention?

Leverage AI-powered tools for dynamic content generation and predictive analytics to optimize email timing and product recommendations.

What does this episode say about ai & automation?

Focus on building a strong, engaged community through exclusive content and loyalty programs delivered via email and SMS.

What does this episode say about conversion & cro?

Diversify your email content strategy to include educational, entertaining, and value-driven messages, rather than solely promotional material.

What does this episode say about email & sms?

Prioritize data privacy and compliance in all email and SMS communications to maintain customer trust and avoid potential penalties.

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